Firetrap is one of the clothing line which rests on Rock n’ Roll fashion. Their style is referred to as Londonism, which is a multi-cultural, subversive, progressive, sexy, raw attitude. London has been home for liberal attitude and much of these is reflected in their daily fashion.

Firetrap’s recent collection, named the SS10, is rebels and misfit inspired. It highlights the ‘falling under the banner’ and explores a ‘lost and found’, ‘mix and match’ approach with confident use of bold colors. It puts the youth in center stage with industrial London as their background. The collection remains true to its style of aggressive London attitude with the combination of darker more acerbic elements of Rock n’ Roll for menswear and laundered approach for womenswear. These latest collection is guaranteed to entice the fashion senses of the youth without compromising comfort, you can get with our new Firetrap.com code.

Most of the photo shoots for the SS10 collection is done in industrial sites across London to further emphasize the glamorous life of London youth. It emphasizes on London street style and subversive culture which is an epitome of urban, edgy, and sexy attitude promoted by any Firetrap brand.